A mobile website checklist for local businesses

By Nick Duncan · October 22, 2026

Many people looking for a local business are on a phone, often in a car or standing outside. Here is a simple checklist you can run through on your own phone in a few minutes.

The checklist

  1. Fits the screen. No sideways scrolling or pinch-to-zoom. That needs a mobile viewport tag and a responsive layout.
  2. Tap-to-call. Your phone number is a link (tel:) near the top, not just text in an image.
  3. Hours and location up front. Visitors shouldn't have to dig for when you're open or where you are. Link your address to a map.
  4. Readable text. Body text around 16px, with strong contrast against the background.
  5. Big enough buttons. About 44px tall is a common guideline so taps land where intended.
  6. Loads fast. Compress images and skip scripts you don't need. Google's free PageSpeed Insights shows what slows a page down.
  7. Secure (HTTPS). Browsers label sites without HTTPS as "Not secure".
  8. One clear next step. Call, book, order or request a quote.
  9. No full-screen pop-ups. On phones they hide your content and frustrate visitors.
  10. Good link previews. Open Graph tags give your site a proper title and image when shared by text or on social media.

Check yours automatically

The free website check tests several of these for you, including HTTPS, the viewport tag, tap-to-call, page weight and link previews.

Want a second opinion? Run the free website check or ask for a free mockup. See also: St. Petersburg · Clearwater · Tampa web design.